Our Story

A young entrepreneur on ice

Ever since he was little, Ben (short for Benjamin) has had two great passions: selling things… and playing hockey.

A Head Full of Ideas

At just 10 years old, Ben was already selling things: bracelets he made, cleaning cloths, and hockey accessories he found on sale. He always had a new idea to explore or a small business venture in mind.

At 14, he left his hometown in the Témiscamingue region to pursue his passion for hockey. Away from home at such a young age, he quickly learned to be resourceful and persistent.

Two Passions, One Goal

By the time he was 16, Ben had two goals in life: play hockey for as long as possible and become an entrepreneur.

As for school, here’s his take:

Math is useful for calculating discounts, figuring out profits, and counting inventory.

School… feels long, especially when you could be out selling something. 😊

Hockey introduced him to new business opportunities, from selling game tickets to refurbished sticks and more.

The Birth of PSX

Over time, his love of the game inspired him to improve the gear he used. With determination, creativity, and an entrepreneurial spirit, he decided to launch his own brand of hockey sticks and accessories.

That’s how PSX was born.

More than just a brand, PSX is a symbol. It’s proof that no matter your age, if you believe in your idea and keep working at it, you can build something great!

As Ben often says:

“It always seems impossible until it’s done!” 😉
Nelson Mandela